Marketing smart home products successfully
ثبت نشده
چکیده
new solutions for intelligent homes at the International Consumer Electronics Show (CES) and the Mobile World Congress (MWC). In the USA in particular, both the telecommunications giant AT&T with their "digital life" products and the start-up SmartThings are causing a stir. Both providers are banking on a trend that promises the greatest growth in the digital home segment over the next few years: Good value do-it-yourself (DIY) solutions for private building automation and monitoring.
منابع مشابه
Assessing the Response to and Success of Email Marketing Promotions
With the growth of the Internet has come a new method for organizations to advertise and promote their products and services: email marketing. Although some research and common wisdom may suggest that rich, HTML messages generate more click-throughs and purchases, this paper suggests that text-based email marketing can perform as well as HTML messages. The paper reports on the results of a stud...
متن کاملTo Be or Not to Be in Thrall to the March of Smart Products
This article explores how perceived disempowerment impacts the intention to adopt smart autonomous products. Empirically, the paper builds on three studies to show this impact. Study 1 explores the relevance of the perceived disempowerment in respect of smart autonomous products. Study 2 manipulates autonomy of smart products and finds that perceived disempowerment mediates the link between sma...
متن کاملThe Impact of Marketing Capabilities on Export Performance (The Case of Iranian Entrepreneurial Exporter Companies of Agricultural Products)
The purpose of this study was to investigate the effect of marketing capabilities on export performance of Entrepreneurial Exporter companies of Agricultural Products in Iran, directly and indirectly, with the mediating role of competitive advantages. The statistical population of this research is export companies of agriculture products in Iran, which have export performance in the past 3...
متن کاملUser Acceptance of 'Smart Products': An Empirical Investigation
Smart Products pose a new class of IT artifacts based on sensors, ID-tags, haptic user interfaces, and other technologies usually subsumed under the notion of 'ubiquitous computing'. Such devices differ in many ways from traditional computers, e.g., with regard to their physical shape, computing power, and interaction paradigms. While a substantial body of literature already exists on underlyin...
متن کاملHuman Computer Interaction in Smart Homes
Infrastructure and commercial products exists for home automation. The popularity of home automation has increased but ubiquitous living has not been adopted in everyday life yet even though the visions for it has been around for several years. This paper looks into home automation and smart homes and evaluates existing and planned ubiquitous interfaces intended for the home use. Author
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2013